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In lesson 1.3 of our SEO basics course, you’ll learn how to find keywords for your website.

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Additional SEO Resources

[Playlist] SEO Course by Ahrefs ► https://www.youtube.com/watch?v=btwC4zmewss &list=PLvJ_dXFSpd2vk6rQ4Rta5MhDIRmakFbp6 &index=1

Keyword Research Tutorial: From Start to Finish ► https://www.youtube.com/watch?v=OMJQPqG2Uas

Learn How to Do Effective Keyword Research for SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

Keyword Research Tutorials For SEO ► https://www.youtube.com/playlist?list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY

[Tool] Keywords Explorer ► https://ahrefs.com/keywords-explorer
[Tool] Keyword Generator ► https://ahrefs.com/keyword-generator
[Tool] SERP Checker ► https://ahrefs.com/serp-checker

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Keyword research is the process of finding keywords that people are searching for in search engines.

The general process can be divided into two major steps.

Step 1 is to generate keyword ideas. And step 2 is to validate whether those keywords are worth going after.

This lesson is mostly about step 1: generating keyword ideas for your website. To do that, you need a keyword research tool.

Keyword research tools show you information on keywords like their search volume, keyword difficulty scores and other SEO metrics. Plus, they should help you discover potential topics worth going after.

How do you use keyword research tools to come up with ideas that’ll keep you busy for years? You’ll learn how to do that in this video.

Timestamps

0:30 Get the keyword research tool
1:31 Come up with a list of seed keywords
5:24 Use modifiers
8:22 Check the keywords your competitors rank for

#keywordideas #keywordresearch #seo

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In this tutorial, you’ll learn how to use Google Keyword Planner for effective keyword research. These 6 hacks are powerful and unknown by even some of the savviest SEOs.

Since Google stopped showing exact keyword search volumes in 2016, many SEOs abandoned Google Keyword Tool and went to other premium keyword tools.

Afterall, Google Keyword Planner tool was originally intended for Adwords customers for PPC campaigns, rather than SEO.

Even though you may only be able to see search volume ranges, there are hacks to get around that (and more).

The 6 hacks you’ll learn in this video work in 2018 and beyond.

1. Unlock EXACT keyword planner volumes (without spending a dime)
2. Steal keyword ideas from your competitors.
3. Find lucrative keywords by looking at suggested bids.
4. Get targeted locational data (many use cases).
5. Find countries, cities, and regions that need your products and services.
6. Data-driven device optimization based on keyword data.

Timestamps:

1:26 Unlock exact keyword planner volumes for free
3:10 Steal keyword ideas from your competitors
5:39 Find lucrative keywords by looking at suggested bids
6:47 Get targeted locational data
7:57 Find which countries, cities, and regions need your products/services
9:05 Optimize for devices that are searching for your keywords

Be sure to subscribe for more actionable marketing and SEO tutorials.
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STAY TUNED:
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YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
Facebook ►https://www.facebook.com/Ahrefs
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In this tutorial, you’ll learn how to do keyword research that drives more organic traffic AND conversions.

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Additional Keyword Research Resources

How to Choose Long Tail Keywords For Explosive Search Traffic ► https://www.youtube.com/watch?v=a6sqyOh0Njc &list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY &index=1

How to Rank on Google for THOUSANDS of Keywords (With One Page) – Data Study ► https://www.youtube.com/watch?v=tnXEtam6ySw &list=PLvJ_dXFSpd2u5JCtiYWfvnSvAkoPwg5VY &index=2

Complete Series on Doing Effective Keyword Research ► https://www.youtube.com/watch?v=3zLBu_NfOaQ &list=PLvJ_dXFSpd2tIF-QrFD854Mnb8D4Av5vx

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In this keyword research tutorial, Sam Oh goes through a step-by-step process to research keywords and map them to the buyer’s journey.

You’ll learn both basic and advanced keyword research tips to attract customers in every stage of their buying journey. Best of all, it’s broken down as a step-by-step process.

First, you’ll learn the four types of keyword categories, what they are, and how they fit into the sales conversion cycle.

Then we’ll get straight into generating keyword ideas.

The keyword research tool used in the tutorial is Ahrefs’ Keywords Explorer. You’ll learn how to generate millions of keyword ideas and narrow them down into focused groups that target buyers based on search intent.

The next step is to analyze the top 10 Google search results for your target keyword. This will give you information on things like content format, search intent, and context of a topic.

Using the top 10 search results, you can also analyze how hard it will be to rank on Google for your target keyword. Sam goes over analyzing 3 metrics and finding a balance between referring domains, Domain Rating, and topical relevance.

Finally, you’ll learn an effective way to find topics that are driving organic traffic to your competitors’ websites.

Using this data, you can find low-competition topics as well as high traffic opportunities.

Timestamps:

1:03 Generate keyword ideas
3:20 Determine search intent for a keyword
6:19 Analyze Google’s Top 10 search results
7:21 Measure ranking difficulty
8:07 Analyze topical relevance
8:56 Reverse-engineer competitors’ traffic generating pages

#keywordresearch #seo #tutorial

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