Creating a successful Google PPC campaign includes many important factors. Factors such as ad copy, creative, audience demographics, bid strategy, targeting strategy, optimization score, and many more.

In this video, we will focus on PPC keyword research, and how to use Google ads keyword planner for free. This tool allows for digital marketers to conduct keyword research & strategy directly on the Google Ads platform. Strategy is very important in creating a successful PPC ad campaign throughout its entire flight.

As a digital marketer, your number one goal is campaign success. Success may represent sales, clicks, impressions, CTR, conversions, and many other KPIs. However, in a successful Google SEM campaign, your main goal is to show up as high as possible on Google’s search engine results page (SERP), for specific search terms/keywords used by Google users. Ad placements that are above the fold usually win the most clicks. Above the fold means any advertisement that is viewable when the screen loads (without scrolling).

I once heard an amazing digital marketing quote. “You can hide a dead body on Google’s second-page search results.” And this is practically true. People rarely move past page 1 of Google’s search results. I could assume this is for a few different reasons. One, people want their answers fast. Two, the most credible sources are higher on the results page. And three, page 1 has enough information to decipher already.

The Importance of Keyword Strategy

Keyword research is a lot about understanding how people search for what you’re trying to promote. You need to look at how your target audience organizes and navigates information fields in search engines, and how they use specific keywords to find what they’re looking for.
Keyword strategy is one of the most important aspects of Pay Per Click advertising campaigns.

Start Your Google PPC Campaign

More and more businesses are turning to PPC (pay-per-click) advertising to attract new customers, which means that you should start developing your keyword strategy before you go out to create campaigns on major platforms like Google. While keyword strategies can be more complex for larger companies with larger budgets, there are plenty of strategies for smaller businesses to take advantage of as well.

The tactics and strategies covered in this video can be used to develop a successful keyword strategy. Learning how to effectively use them in conjunction with each other is essential if you want to help your website, product, or service gain visibility. If you build this foundation correctly, more potential visitors will find your website. This search engine visibility will eventually lead to more conversions and sales as well as brand loyalty. Building this foundation may take time, but it will be well worth the effort when you start seeing results in terms of increased traffic and stronger leads.
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Check out our keyword research tutorial for 2022. I cover SEO keyword research and keyword research for Google Ads by using the Google Keyword Planner. After this tutorial, you should understand how to find the best keywords for your business and how to find topics that you can cover with your content. Ultimately, keyword research helps you drive more conversions from search engines whether it is with organic search traffic or PPC Advertising campaigns.

Keyword Research Tutorial on Surfside PPC: https://surfsideppc.com/keyword-research/

Chapters:
0:00 Keyword Research overview – Beginning of Video
0:27 Step-By-Step Keyword Research Process
01:45 Free Keyword Research Tools
02:57 How to Find Keywords and Build Keyword Lists with Google Keyword Planner
09:50 How to Create a List of Topics and Subtopics for your Content Strategy
16:56 Understanding Search Intent
20:03 How to Use Topics and Subtopics for Search Intent
24:45 How to Use Free Keyword Research Tools for SEO

Helpful URLs and Keyword Research Tools: Below, we listed some of the different tools we talked about in the video. You can go to each tool to learn more about how to use them and access them. Some of them are considered freemium tools, which means they have free versions and premium versions for paying subscribers.

Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner/

Keywords Everywhere: https://keywordseverywhere.com/

Keyword Surfer: https://surferseo.com/keyword-surfer-extension/

Answer The Public: https://answerthepublic.com/

Soovle: https://soovle.com/

Google Search Console: https://search.google.com/search-console/

KeywordTool.io: https://keywordtool.io/

Wordtracker: https://www.wordtracker.com/

SEOBility: https://freetools.seobility.net/

Keyword Tool Dominator: https://www.keywordtooldominator.com/

UberSuggest: https://app.neilpatel.com/en/ubersuggest/

4 Step Keyword Research Process:

Step 1 – How to find keywords and build your initial keyword list

I recommend using Google Keyword Planner, which is a free tool provided to people who use Google Ads. It can be used for SEO and PPC Advertising.

Step 2 – Create a list of topics & Subtopics based on your keyword list

Once you have your list of keywords, you want to break them down into topics and subtopics that you can cover on your website. Ultimately, keywords represent a problem that your customers are facing. If you can solve them with your content, you can also advertise your products and services in the process.

Step 3 – Understand search intent for your keywords & topics

Search intent is important because people are generally either researching or purchasing when they search. Many times, people are looking for more information about what they should purchase through search engines like Google.

Step 4 – Use topics & subtopics to Create pages that solve for search intent

Lastly, you want to use your topics and your subtopics to create pages of content or products. There are plenty of ways to promote your products and services by understanding what people are looking for.

WordStream’s Free Keyword Tool:
https://www.wordstream.com/keywords?utm_source=youtube &utm_medium=video_description &utm_content=how_to_do_kw_research

Get the guide here! https://marketing.wordstream.com/WSContentDLWebAnyWhitepapersBigEasyKeywordWhitepaperPage.html?utm_source=youtube &utm_medium=video_description &utm_content=how_to_do_kw_research

Today, we’re bringing you a keyword research tutorial, and explaining exactly how you can use it in your PPC campaigns and which tools will help you be successful. If you’re interested in conducting keyword research for your search marketing campaigns, keep on watching!

Feel free to leave a comment if you have any questions!
0:00 – Intro
0:19 – Overview
0:29 – What is keyword research?
0:48 – Why is keyword research important?
1:30 – Keyword research for paid search campaigns
2:19 – Types of keywords
3:00 – Keyword brainstorming
3:38 – How to use a keyword research tool
4:38 – Specific keyword research tools
6:42 – Negative keywords
7:30 – Wrap up

More resources:
How to Do Keyword Research blog post:
https://www.wordstream.com/blog/ws/2017/08/09/easy-keyword-research-guide?utm_source=youtube &utm_medium=video_description &utm_content=how_to_do_kw_research

Discover some of the best Google Trends keyword research and content strategy tips and ideas. Google Trends is one of the best free tools for Marketing and it can be used to improve your SEO efforts. When it comes to search engine optimization, you need to cover the most popular topics along with trending topics for your niche. That’s why Google Trends can be a great tool for Content Marketing, Keyword Research, and Content Strategy. I love using it to build keyword lists.