The introduction of Google Analytics 4 (GA4) marks a huge change in the digital marketing arena and, while it’s an exciting new prospect, there’s a lot of preparation to be done.

We’re here to help you properly prepare for the switch sooner rather than later.

Watch our webinar for free
Olufunmi Sobodu, one of our digital managers and our resident expert in digital analytics, will be hosting a free webinar to give you the lowdown on everything there is to know about preparing for GA4, including:

– Why Google is replacing UA
– The differences between GA4 and UA
– How to use the powerful new features in GA4
– How to transition between the two platforms

New GDPR rules mean that if you don’t update certain settings, you will lose years of historical data. This video walks you through the steps you need to take to save it.

You know GA4 is coming, and last week Dana took you through some of the top things to be aware of before making the transition to it. In this week’s episode, Ruth Burr Reedy discusses what a lot of marketers may not be thinking about enough: the people besides us who use Analytics data, and what they need to know about Google Analytics 4 in order to continue using Analytics data.

https://mz.cm/3y1Coly

�� Download the Periodic Table of Google Analytics 4 to understand how the back-end of GA4 works ▶️ http://ddu.ai/GA4table

The BIG Cookie Problem (1st vs 3rd Party Cookies Explained) ▶️ https://youtu.be/1tVQxLu8LGk

0:00 – Intro
0:29 – GA4 Doesn’t Rely on Cookies
1:25 – What are cookies?
2:06 – Are cookies bad?
3:07 – How does GA4 avoid Third-Party Cookies?
4:24 – Floc Flopped, Now we have the Privacy Sandbox and Topics API
5:47 – How does GA4 work cookie-less?
6:32 – Conclusion

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