Google Ads is a tool that is designed to help you reach new customers, raise your profile, and start seeing the results that really matter to your business. But, this doesn’t mean that it is a set it and forget it. In order to make the most out of it, we need to learn how to optimize our campaigns.

If your Ads Campaign is set and optimized the right way, your ad can appear to more relevant customers at the very moment they are looking for products or services like yours, increasing the possibility of these customers coming to your website.

In today’s video our Google Ads expert, Ilana, is going to take us through a Google Ads Live Campaign, showing us how to analyze and optimize them the right way.

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00:00 – Introduction
00:27 – Cost Per Conversion (CPC)
01:45 – Search Term Report
02:51 – Negative Keywords
04:06 – Keyword Match Type
04:46 – Ad Click Through Rate (CTR)
05:33 – Quality Score
07:06 – Below First Page Bid
08:44 – Automated Bidding
09:57 – More Tracking Information

This will show you how to set custom parameters at the campaign and adgroup level in Google Adwords based on the name of the campaign or adgroup.

Here is the script code: https://gist.github.com/caseypage/5fc3b5bd4ae2fbcdff1286c7bce94a05

The lead generation ability of Google Ads is powerful beyond belief. But where do you start? What’s the best way to figure out what works and what doesn’t? We’ll help you take the guesswork out of setting up your Google Ads campaigns for lead generation with our ultimate guide!

In our ultimate guide, we’ll tell you everything you need to know about running Google Ads for lead generation.

We’ll help you understand the core concepts in all of Google’s campaigns so you’ll gain a solid foundation for success. We’ll also walk you through the process of building the four key Google Ads campaigns (the same ones we build here at Solutions 8 for almost every client) from start to finish.

Discover the best practices for creating and optimizing every part of your Google Ads campaign to reach the best leads you can find now:
https://sol8.com/google-ads-lead-generation-guide/

0:00 Intro
2:01 Why start with Google Ads in the first place?
11:39 Google is an auction
16:32 Lead generation isn’t all about ad spend but you need to factor it in
20:22 Do you have a goal and can you handle paid traffic?
28:52 Are you willing to spend 90 days to prove the concept?
32:32 The four key Google Ads campaigns to build when you’re ready

How to build estimates and performance projections for Google Ads campaigns:
https://youtu.be/7hDVhKcvnKE

Download the estimates and projections calculator for free here:
https://sol8.com/estimates/

How long Google Ads’ learning phase takes:
https://sol8.com/google-ads-learning-phase/

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Related Videos:
Why isn’t my Google Ads campaign performing?! – https://www.youtube.com/watch?v=oqkCrVDWy0g
6 sneaky ways to use paid traffic to steal from your competitors – https://www.youtube.com/watch?v=8xKAAqhvGG0
How to calculate your profit inside of Google Ads – https://www.youtube.com/watch?v=Y-tt-zliYA4
Google Ads Playlist:
https://www.youtube.com/watch?v=H35ujYUvIaQ &list=PLpSgV5gCkUviHNuSMwxq9H_qTlwiGAdEy
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�� Want to become a Google Ads expert?
We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: �� https://youvsgoogle.com/
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Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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#googleads #ppc #leadgeneration

In this video, I will show you how to set up and run Google ads.

Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

Time stamps:
0:00 – Start here
2:02 – Create a campaign
19:18 – Ad group settings
24:59 – Creating our ads
29:19 – Ads dashboard tips
31:25 – Finding keywords

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